Opinion: Educate and Entertain – More or Less [Guest Post]

When I gave out a list of rules for writing most kinds of text, I left one off the bottom:

  • Put the reader first
  • Be clear
  • Be specific
  • Get to the point. Then stop.
  • Express one thought at a time.
  • Use short phrases
  • Use short sentences
  • Use short paragraphs
  • Never use a long word when a short one will do.
  • Edit thoroughly; cut, cut, cut