Opinion: Educate and Entertain – More or Less [Guest Post]
When I gave out a list of rules for writing most kinds of text, I left one off the bottom:
- Put the reader first
- Be clear
- Be specific
- Get to the point. Then stop.
- Express one thought at a time.
- Use short phrases
- Use short sentences
- Use short paragraphs
- Never use a long word when a short one will do.
- Edit thoroughly; cut, cut, cut
- Write in a conversational style – …
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