Seven Deadly Fears of Writing

Edvard Munch - The ScreamWhat’s been stopping you from producing that magnum opus? Taken from the opening of Jurgen Wolff’s 2007  Your Writing Coach, what follows is our take on his Seven Deadly Fears of Writing; those fears that stop would-be, and even some professional writers getting on with the job of writing.

Artwork for blog posts

Image: Mini Piggy Bank Money Box - aliexpress.com
Image: Mini Piggy Bank Money Box – aliexpress.com

As I have to keep telling clients, the bad old days of text-only blogs is over. Every post needs at least one image at the top so that it has some visual interest on the page and in any list of search results.

You need not only to find that image, but know how and where it will be displayed and at what resolution, in order to avoid that ‘elementary school project’ look.

How-to: Write a Blog Post

Blog posting how-toA couple of years ago, I calculated that I’d racked up about four and a half thousand blog posts across all my personal and professional projects. Yes, I’ve been doing this a while.

I won’t say there’s a set formula (if there is, I break it regularly), but there are definitely good practices.

Outlining a book


Harry Potter Outline
Harry Potter outline – J K Rowling

Sixty, seventy, eighty thousand words or more. That’s your typical novel. Somehow you have to get to there from a blank page. Unless you’re an accomplished free-writer, that’s where an outline can help. …

The Art of the Good Cover (re-post)

Two Covers - Art of Foil Fencing You should never judge a book by it’s cover. But that’s exactly what we all do. The book stores are full of fantastic books with terrible covers that are never read. And also full of amazing covers selling terrible books that only disappoint.

Which is why you have to create the best cover you can just to draw readers to open the first page. It is the most important selling tool you have. …

Understanding the ISBN (re-post)

Understanding the ISBNLet’s start with the basics: ISBN stands for International Standard Book Number. It’s an international system of identifying books by assigning a unique identifier to each separate edition of a book. This not only identifies the publication, but also the different formats in which it is available. …

Why every design needs three levels of typographic hierarchy (re-post)

Why every design needs three levels of typographic hierarchy“Hierarchy—it’s a big word, and an important but an easy-to-implement concept when it comes to typography.”

So begins an insightful beginner-level article on Canva written by Janie Kliever: Why every design needs three levels of typographic hierarchy, posted under Design elements and principles. …